Born in April 2012, Uthhan is a joint initiative between Uthhan Charitable Trust, different artisan community organizations and GERG (Golden Era Royal Group) for the upliftment of financially weaker segment of skilled artisans across India.

Global exposure and coverage of the finished products will increase the value and reach. Government aided programmes and effective marketing strategies will be implemented for the success of the project through eminent personalities in the community.

Uthhan is the first initiative in India where the profit from sales goes directly to the skilled workers. Project eliminates the role of middlemen and other financial exploitation which kept many skilled workers in India in never-ending financial agony.

This effort will unify all types of skilled workers across India, bringing a new ray of hope for the community to fight for their rightful cause without fear.